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How To Use YouTube’s Built-In Video Editor

by Ben Kim

Split clips, adjust brightness, and add filters with ease

We’ve covered some of the best free video editing software available for the PC, but sometimes all you need is a quick brightness tweak or audio adjustment, and YouTube’s built-in video editor is more than capable. It’s not the most complicated software, but we’ll run you through the basics in case you wanted to use something in a pinch.

YouTube Editor

Unlike most video editing solutions, YouTube’s editor doesn’t work with local media. Every single clip, video, and still image has to be uploaded to YouTube before it can be added to the editing timeline. There’s also the fact that YouTube doesn’t accept uploaded audio files. Fortunately there’s a huge library of royalty-free music available through the editor, but if you want to use your own audio, this isn’t the editor for you.

Individual Video Editor

Editing individual videos is easy and even includes a side-by-side effects preview.

There are two separate editors. One for single video manipulation—for fairly simple editing, for uses such as lightening a video that’s just a bit too dark—and one with a full-on timeline view with support for multiple clips. The former offers rudimentary control over videos with “Quick fixes,” “Filters,” and “Special effects.” YouTube even includes an “Auto-fix” option that’s surprisingly good at taking care of obvious problems. There’s also some simple stabilization, clip trimming, and a “Blur All Faces” option that does its best to blur the faces of everyone in your video. Head to your YouTube Video Manager and click the edit button to get started.

If you’re looking to actually edit separate clips together, the YouTube Video Editor is what you’ll want to work with. All of the videos you’ve uploaded to YouTube—unlisted, private, and public—should be visible in the videos tab. Click and drag videos to the timeline to insert them into your project. The timeline is magnetic, so videos will automatically split and snap when you drag them around. There’s no way to insert gaps (unless your source footage has some) so don’t worry about accidentally inserting flash frames. Click the camera icon to upload still images—this is useful if you’re creating a slideshow or montage.

YouTube Splitting Clip

Splitting clips is a cinch.

Click anywhere along the timeline or the video progress bar to move your cursor. Tapping the scissor icon will split the current clip at the indicated point. Select videos by clicking on their thumbnails in the timeline to access the individual video editing controls that we talked about before. The YouTube Video Editor actually offers fine control over stabilization, brightness, contrast, and even audio settings like pan, bass, and treble. The editor also includes rudimentary transitions that are entirely drag-and-drop. Stick a crossfade or wipe between clips if you’re not comfortable with standard cuts.

YouTube Text

Enter Text Here! Just don’t try to do anything too complicated.

The biggest problem with the YouTube Video Editor is how it handles text. It’s easy enough to add a title. Just click the “Text” tab, drag your text animation of choice to the front of your timeline, and tweak it to fit your needs. It gets a lot more complicated when you want to add text to specific sections of videos. There’s no separate layer for text, so the only way to overlay text is to tie it directly to a clip. It’s a lot of work, but by splitting a video into multiple clips you can add text to individual sections. Of course, you can always use annotations to make things easier, but some people disable them.

When you’re satisfied with the results, give your video a name and click the “Create Video” button to publish the finished product on YouTube. It’ll take a while for it to process, but once it’s done you’ve got a fully edited video, ready for sharing.

There’s not really all that much else to the editor. It’s not the most beautiful piece of software, but it gets the job done and works perfectly fine on nearly any machine since none of the source material is stored locally. Use this for quick editing projects like stringing together vacation footage, but stick to dedicated software for serious projects.

source: http://www.maximumpc.com/how_use_youtube%E2%80%99s_built-_video_editor_2015


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Not Digital Art, but Art Learned Digitally

by Robin Pogrebin, 19 March 2015

digi_art

Lois DeWitt teaches art classes at her home in Wilmington, N.C., usually attracting about four students a session. But she reaches a much larger audience for art instruction through her website, Free Online Art Classes.CreditMark Courtney for The New York Times

Having worked as an art teacher for 50 years, Lois DeWitt decided to try offering drawing and painting classes online. So in 2008 she established a website — Free Online Art Classes — that now attracts about 15,000 visitors a month from places like Indonesia, Africa and Germany to courses that include instruction in watercolors, oil painting and “artful lighting.” (Ms. DeWitt also happens to work in the lighting department of a Home Depot store on Sundays.)

“I have it all in my brain, and I want to share this,” said Ms. DeWitt, 72, in a telephone interview from her home in Wilmington, N.C. “Brick and mortar is hard — having a gallery and having a building — and the Internet is wonderful that way.”

Ms. DeWitt’s online courses, which attract advertising, are among a growing number of efforts by schools, distance learning companies, entrepreneurs and even museums that are experimenting with how to help people become artists without entering a classroom.

read more on nytimes: http://www.nytimes.com/2015/03/20/education/not-digital-art-but-art-learned-digitally.html?_r=0


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Is the internet giving us all ADHD?

By Caitlin Dewey

It's no secret that the Internet presents a bevy of distractions. 
Photo / 123RF

ADHD – Attention deficit hyperactivity disorder

It’s no secret that the Internet presents a bevy of distractions. 

Tell me if this scenario sounds familiar to you:

You get into work. You’re feeling productive. You’ve powered through approximately three emails/order forms/whatever qualifies as progress in your particular industry when – BAM – your best friend signs onto Gchat and sends you a video of a dachshund puppy getting pushed around in a tiny shopping cart.

No big deal! – you think. You will return to emails in approximately five seconds, right after you check Facebook and answer that email your mom sent you about the date of your cousin’s wedding. But on Facebook, someone has posted a really interesting article about J. Crew, which reminds you (about two sentences in) that you wanted to check J. Crew’s site real quick to see if it was spring sale time yet, which – oh hey!! Push notification from Instagram!

confusedIt’s no secret that the internet presents a bevy of distractions. Many of us have grudgingly accepted perpetual scatterbrain as a hallmark of modern life, as unavoidable as Facebook and the Kardashians. But in a lecture at SXSW last week, University of Chicago psychologist Michael Pietrus floated a provocative hypothesis: Maybe these aren’t just internet-age annoyances but something approaching an actual pathology.

“We are not saying that internet technologies and social media are directly causing ADHD,” Pietrus cautions. But the internet, he says, “can impair functioning in a variety of ways … that can mimic and in some cases exacerbate underlying attention problems.”

ADHD, or attention deficit hyperactivity disorder, is one of the great specters of 21st-century psychology. For parents of children who have it – and more than 1 in 10 do, per the CDC – ADHD is a behavioral scourge, making their kids impatient, restless, impulsive and easily bored. For adults who have it – an estimated 4.4 per cent – the disorder can make it difficult to concentrate on one thing for any period of time. Adults with ADHD, unlike kids, usually aren’t “hyperactive” in the conventional sense. But they can be compulsive, easily distracted, easily bored. They lose interest halfway through reading an article or completing a task.

They’re “hardwired for novelty seeking,” Pietrus said – much like your average internet junkie, opening 150 tabs at a time and clutching his smartphone in jittery hands.

After all, when you think about it, the internet essentially promises two things: instant gratification and an endless, varied, hyper-stimulating buffet of entertainment and information options. If you don’t like one thing within the first five seconds, you can (and, science says, do) jump to something else.

The internet, it turns out, incentivises the exact types of behaviors and thought processes that characterise ADHD.

The question now is whether the symptoms of compulsive internet use and the symptoms of ADHD share any deeper commonalities. Researchers have, it’s worth noting, linked the two before: ADHD is a common “comorbidity,” or accompanying condition, of internet addiction, which means that people who use the internet excessively are likely to also have symptoms of ADHD.

ADHD rates, much like internet use, are also inexplicably up over the past 10 years: from 7.8 per cent of kids in 2003 to 11 percent in 2011, the last year the CDC measured.

And while we tend to think of attention or discipline as a sort of constant, a matter of individual personality, Pietrus points out that the brain can change – and it can change in response to how we use technology.

“But which way the arrow of causality flows is the important question,” explained Peter Killeen, a former behavioral neuroscience researcher at Arizona State University who has written extensively on ADHD.

Killeen points out the classic parental fear of of kids developing ADHD from video games. There does indeed seem to be some indication that the attention-deficit play games more – but is that because the games are giving them ADHD, because they’re more drawn to their flashiness than the average kid, or because excessive gaming can delay social development in any child and it’s just more obvious in the ones with ADHD?

The case of internet use is similar: The Web certainly may cause ADHD-like symptoms, and it could exacerbate the disorder in children and adults who suffer from it already … but there’s no evidence that internet use could actually cause an otherwise healthy person to develop the disorder.

After all, ADHD is believed to have a range of underlying genetic causes, things you couldn’t just “catch” from a computer screen. And as Pietrus himself points out, there isn’t yet enough research to comment on causality. (“Showing something is ‘causal’ in psychiatry is really difficult because people with difficulties are often the ones that select specific types of environment,” said Anita Thapar, a clinical professor of child and adolescent psychiatry at Cardiff University. In other words, people with ADHD might just go on the internet more.)

There’s even some research, in fact, that the internet could actually help people with attention disorders. Last June, a team of Swedish researchers trialled an online therapy program for adults with the disorder; adults in the program saw a sharp reduction in their symptoms, even though (or perhaps because?) the therapy was administered online.

Whatever the exact relationship between the internet and ADHD, Pietrus says it is important to realise that pushing back against these symptoms requires a careful, intentional strategy. There’s a lot of research that suggests mindfulness and meditation could help people sustain their attention, even online; Pietrus also suggests techniques like expressive writing or “chunking,” which helps short-term information stick in your mind.

“The biggest thing is to increase awareness and understanding of what social media and technology are doing to us,” he said. “Once we acknowledge the potential effects on our brains, we can make better-informed choices about our actions and behavioral patterns.”

Washington Post

source: http://www.nzherald.co.nz/lifestyle/news/article.cfm?c_id=6&objectid=11423984


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Artist Transforms Bananas Into Works Of Art

from Bored Panda: by Dovas

It doesn’t look like anyone ever told Stephan Brusche not to play with his food, but that’s just fine by us. This imaginative artist, based in Rotterdam in the Netherlands, regularly turns bananas into creative and light-hearted works of art.

Brusche is not one to turn away other fruits as well, but he seems to favor the banana. We like it too, because it shows how much an artist can do even within a narrow and seemingly limiting field like banana art. For more about his art, read his interview with Bored Panda below!

More info: sb77.nl | Facebook | Instagram | Society6

It all started a few years back when I just started using Instagram. I was at work and I just wanted to post something,” Stephan Brusche told Bored Panda. “I then noticed my banana and I figured it would make a nice post if I just drew a little happy face on it

I took a ballpoint pen and just started drawing. I was pretty amazed how pleasant a banana peel is to draw on. So the next day I did it again, now a pissed-off face

After that I tried to come up with new ideas for drawings while using the shape of the banana in all kinds of clever ways. Trying to keep pushing myself I eventually started to carve in the banana peel as well

They show the things I care about or like the most. Not a real agenda behind it. Mostly fun and whatever idea pops into my head when I look at a banana. Though I like to make more Bible Bananas just to show how fascinating that book is

When I started I used anything that would fit nicely in the banana shape. I guess I’m mostly inspired by animals and popular movies

Bored Panda link: http://www.boredpanda.com/banana-art-stephan-brusche/


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Adelaide Graphic Designer Tyson Beck scores contract with NBA designing digital art

By Rebecca Opie

nba

South Australian graphic designer Tyson Beck has worked for some of the world’s biggest sporting stars with clients such as Kobe Bryant and Allen Iverson on his resume.

The 25-year-old recently landed an official contract with the National Basketball Association (NBA), designing digital art for millions of fans who follow the league on social media.

Over the past eight years, Beck has become a force to be reckoned with in the sports design industry and he has done it all from his home office in Adelaide.

“If someone told me what I would be doing now, when I started out, I probably wouldn’t have believed it,” Beck said.

His success stems from a love of the Los Angeles Lakers and a devout following of NBA champion Kobe Bryant.

He even won an international competition to be named the World’s Biggest Lakers Fan.

He has the largest collection of Bryant jerseys in the world, spanning from recent years to those from his high school basketball days.

When he was 17-years-old, Beck started combining his love of the Lakers with his eye for design and posting his work online.

“I just started making work for fun, putting my name on it and over time NBA teams and other sporting teams in America just slowly started to notice my work,” Beck said.

His work attracted fans from around the world, including Lakers representatives, who hired him to create designs for the team’s website.

“That was massive for me, it’s a foot in the door of the industry, I’m obviously a massive Lakers fan and doing work for them, exclusively for them, that was just a dream,” Beck said.

In 2009, Beck’s ultimate dream was brought to life when he was invited to a Lakers game and given the opportunity to meet Bryant in person.

“That was just a surreal moment, to meet the person I have idolised all of my life and just to be able to meet them through design, just through my work was incredible,” Beck said.

Since then, he has worked for more than 50 NBA players with stars such as Stephen Curry calling on him to turn their on-court triumphs in to one-of-a-kind artwork.

He’s probably known around the world as one of the best sports designers in the business.

STN Digital president and co-founder, David Brickley

His reputation has also spread to other American sporting leagues, including Major League Baseball, Ultimate Fighting Champions and Major League Soccer.

He was also recently hired to design a set of 600 trading cards for America’s biggest professional sport, the National Football League.

“I was probably doing 16-hour days for maybe two months, it was just a crazy amount, I think I worked it out to be about a 1,000-hour project,” Beck said.

more on: http://www.abc.net.au/news/2015-03-16/adelaide-graphic-designer-tyson-beck-contract-nba-digital-design/6320952


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How to Deal with Crushing Feedback on Your Creative Work

by Mark McGuinness

web

Sarah is a web designer who’s been burning the midnight oil to create a site for a new client. It’s a high-profile job for a big brand, with the promise of more to follow, so she sees it as a fantastic opportunity.

It’s been a tough week but when she looks at the finished work she feels it has been worth it – it gives her that tingling feeling she gets when she’s done something special. She can’t wait to show it to the client.

The moment of truth arrives, when the client delivers his verdict:

“Well, I have to say I expected something better than that.”

Sarah is crushed. For a moment, she almost starts defending the work and explaining the thinking behind it. But instead, she takes a deep breath and asks a question.

“What is it you’re not happy about?”

For the next fifteen minutes she does nothing but ask and listen intently, taking detailed notes and checking that she has understood his concerns.

Eventually, she narrows it down to one specific aspect of the design. When she realizes why he’s disappointed, she breathes a sigh of relief – it’s a relatively trivial point, and easy to change without compromising her design.

“If I can fix this for you, will you be happy to sign the project off?”

“Sure, if you can change that before my presentation tomorrow afternoon.”

She almost starts defending the work and explaining the thinking behind it. But instead, she takes a deep breath and asks a question.
Chances are you’ve been in Sarah’s shoes: you produce work you’re really proud of, then someone with none of your professional skill, knowledge, or expertise judges it in an instant – often based on vague or subjective criteria. They don’t know much about art but they know what they don’t like.

And as long as they are your client (or your boss) you have to work with them, to help them articulate their response to your work, and find a way to move the project forward.

Which is easier said than done when your work is being judged or dismissed – it’s only natural for the criticism to sting. So here are some tips on dealing with this kind of crushing feedback on your work.

1. Take a deep breath – and focus on getting what you want

Sarah could have got defensive at the client’s first response, but she bit her tongue and took a different approach – because she knew from experience it was her best chance of getting a positive outcome.

Don’t react defensively – or aggressively – no matter how hurt, disappointed, or annoyed you feel. Start by taking a deep breath and reminding yourself of your goal.

2. Clarify the feedback

Before you explain, defend or offer to fix your work, it’s essential that you understand exactly what the other person doesnt like about it. This is not easy, given that they may not express their initial reaction very clearly or constructively.

Here are some of the common traits of unhelpful feedback:

  • Vague—they dismiss your work in general terms (‘awful,’ ‘terrible,’ ‘no good’, ‘disappointing’) without specifying what criteria the judgment is based on.
  • No examples—they fail to back up their judgment with specific examples.
  • Exaggerated—sweeping, black-and-white judgments, with no acknowledgment of fine grades of quality, or alternative points of view.
  • Disrespectful—they may be rude or aggressive.

Before you can have any meaningful discussion, you need to clarify what they are talking about. You can do this by asking questions:

  • “What exactly don’t you like?”
  • “Can you give me an example?”
  • “Can you point to the bit you don’t like?”
  • “Is it the font itself or the size of the text that’s the problem?”
  • “Are you saying you don’t like the story, or the way it’s being told?”

At this stage your goal is to understand (and help them to articulate) their criteria for judgment, and how exactly (in their opinion) the work fails to meet these criteria. You are not agreeing with them, just clarifying what they mean.

3. Ask solution-focused questions

The next step is to move the conversation forward to a positive conclusion: either (a) getting the work accepted in its current form or (b) agreeing on what needs changing. Solution-focused questions are powerful tools for doing this.

To ask a solution-focused question, describe a potential solution and ask whether it would be acceptable to the other person. For example, to get a piece of work accepted in its current form, you might ask:

“I know you don’t like the look of it, but if I can show you evidence that your customers prefer it this way, will you sign it off?”

Or to agree what needs changing you could ask:

“So if I change the colors and add the new headline, you’ll be happy?”

Your goal is to leave the room with a clearly agreed upon next step towards a solution. They may still be skeptical or unsure, but at least you know what you need to do to get the work accepted.

Over to You…

How do you deal with crushing feedback on your creative work?

source: http://99u.com/articles/7279/how-to-deal-with-crushing-feedback-on-your-creative-work


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How to Take Screenshots with the Snipping Tool in Windows

By Ciprian Adrian Rusen

snip

All of us have done our fair share of working with images. Windows 7, Windows 8 and Windows 8.1 offer an easy to use tool for taking more complex screenshots, named the Snipping Tool. In this tutorial I will share how to take screenshots with it, how to save, edit or email a screenshot, how to use the available markup tools and how to change the settings of the Snipping Tool.

view the full tutorial here: http://www.7tutorials.com/how-use-snipping-tool


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The Presentation Genius of Steve Jobs

by Carmine Gallo – Columnist, BusinessWeek.com

steve

10 Techniques Jobs Used to Inform, Educate and Entertain Steve Jobs — Presentation Genius

For more than three decades, Steve Jobs transformed product launches into an art form. His bold vision for media consumption and his rise as the world’s most celebrated corporate storyteller helped make Apple the most valuable company in the world. His presentations became the primary fodder for technology news and speculation media, always occupying above-the-fold coverage usually reserved for reporting on the world’s most important political, social and sporting events.
Whether you’re a CEO, manager, entrepreneur, small business owner or sales/ marketing professional, there’s so much you can learn from the man that turned product launches into global events. Here are 10 key techniques that Jobs
used to inform, educate and entertain.

PDF available here: http://live.org.au/wp-content/uploads/2015/01/Steve-Jobs.pdf

the Presentation Secrets of Steve Jobs. click on image to get PDF. 257 pages.

steve2

Acknowledgement: Carmen Gallo – http://www.carminegallo.com

About Carmine Gallo Carmine Gallo is the communication skills coach for the world’s most admired brands. He is a sought-after keynote speaker, seminar leader, media training specialist, crisis communication specialist, presentation expert and communications coach. His clients appear in the news every day and many would not think of launching a new product without his insight. Gallo is a former CNN business journalist and a current columnist for BusinessWeek.com. He is the author of several books including his latest, The Presentation Secrets of Steve Jobs: How to be Insanely Great in Front of Any Audience and Fire Them Up! 7 Simple Secrets of Inspiring Leaders.


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10 Laws of Social Media Marketing

by Susan Gunelius

sm

Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight could be challenging.

It’s vital that you understand social media marketing fundamentals. From maximizing quality to increasing your online entry points, abiding by these 10 laws will help build a foundation that will serve your customers, your brand and — perhaps most importantly — your bottom line.

1. The Law of Listening
Success with social media and content marketing requires more listening and less talking. Read your target audience’s online content and join discussions to learn what’s important to them. Only then can you create content and spark conversations that add value rather than clutter to their lives.

2. The Law of Focus
It’s better to specialize than to be a jack-of-all-trades. A highly-focused social media and content marketing strategy intended to build a strong brand has a better chance for success than a broad strategy that attempts to be all things to all people.

3. The Law of Quality
Quality trumps quantity. It’s better to have 1,000 online connections who read, share and talk about your content with their own audiences than 10,000 connections who disappear after connecting with you the first time.

4. The Law of Patience
Social media and content marketing success doesn’t happen overnight. While it’s possible to catch lightning in a bottle, it’s far more likely that you’ll need to commit to the long haul to achieve results.

5. The Law of Compounding
If you publish amazing, quality content and work to build your online audience of quality followers, they’ll share it with their own audiences on Twitter, Facebook, LinkedIn, their own blogs and more.

This sharing and discussing of your content opens new entry points for search engines like Google to find it in keyword searches. Those entry points could grow to hundreds or thousands of more potential ways for people to find you online.

6. The Law of Influence
Spend time finding the online influencers in your market who have quality audiences and are likely to be interested in your products, services and business. Connect with those people and work to build relationships with them.

If you get on their radar as an authoritative, interesting source of useful information, they might share your content with their own followers, which could put you and your business in front of a huge new audience.

7. The Law of Value
If you spend all your time on the social Web directly promoting your products and services, people will stop listening. You must add value to the conversation. Focus less on conversions and more on creating amazing content and developing relationships with online influencers. In time, those people will become a powerful catalyst for word-of-mouthmarketing for your business.

8. The Law of Acknowledgment
You wouldn’t ignore someone who reaches out to you in person so don’t ignore them online. Building relationships is one of the most important parts of social media marketing success, so always acknowledge every person who reaches out to you.

9. The Law of Accessibility
Don’t publish your content and then disappear. Be available to your audience. That means you need to consistently publish content and participate in conversations. Followers online can be fickle and they won’t hesitate to replace you if you disappear for weeks or months.

10. The Law of Reciprocity
You can’t expect others to share your content and talk about you if you don’t do the same for them. So, a portion of the time you spend on social media should be focused on sharing and talking about content published by others.

source: http://www.entrepreneur.com/article/218160